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now trending: #ItsMoreFunInThePhilippines

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Mental Fuss




It’s More Fun in the Philippines. You know the new DOT online campaign works because it really gets netizens involved. Most are using the hashtag (#ItsMoreFunInThePhilippines) but others are getting their creative juices flowing and making their own DOT-inspired images based on their personal experiences around the 7,000++ islands for example…




 For some strange reason, when the new tourism tag line “It’s more fun in the Philippines” was revealed, I identified with it. It wasn't the graphics, the colors or even the slightly awkward way the “sentence” was written. It took some moments of thinking before I realized why: it wasn't just a “sentence”, it was the start or end of a sentence. It is an open-ended invitation to complete the sentence and to take part in a conversation on something that I, and Filipinos everywhere else, know–that it IS more fun in the Philippines.

Do I like the DOT slogan? I wish there were fewer words. I find it hardworking, but I have yet to see the components of strategy and execution that would make it work. Do I support it? Let’s wait and see until we can assess the totality of the work in a more complete way with deference and respect for the work done and still to be done.
And after all that s said and done it is up to us to get it right and make it work, because we’re all in this together not just as taxpayers and as tourists, but the best tour guides and ambassadors for the project of Philippine tourism. And yes, while this is an idea, and while great minds do discuss ideas, there is a bigger idea in play: a strategy and plan for Philippine tourism that, for now, is seen through one slogan.

What it all boils down to in the end is that no country is perfect, but each is unique and beautiful in its own way. Sadly, the image of the Philippines has been under attack from all angles for quite some time. Nevertheless, many Filipinos and foreign visitors are starting to discover that while the Philippines does have many problems, it also has so many amazing experiences to offer if you’re willing to seek them out. As more people experience this country and word gets out, the perceptions of both locals and foreigners are becoming more informed that it is more fun in the Philippines.

One Response so far.

  1. Unknown says:

    This place is full of fun that you can explore during your weekend with your loved ones. This place is full of love and excitement. You can visit some more beautiful place during your tour and weekend. There are number of tourist place where you can witness the nature and its beauty.

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